Kluster, TED, 72 hours and a product
Kluster is a platform aimed at helping people to develop their idea into real products by providing a system to support virtually any decision making activity (e.g. product development, marketing/advertising initiatives, and event planning). In other words:
kluster is a place to harness the power of community collaboration to get stuff done. everyone has ideas, we provide a platform to get them out of heads and into the world…where they belong.
The platforms is based around some neat concepts (phases - to structure the project -, sparks - to make proposals in a phase -, amps - to refine sparks - , watts - gained through participation and sound investments on successful sparks) that provide (IMHO) a “serendipitous” quantification (and reward) of the participation/activity/idea soundness and a game-like engaging and “flowing” experience. The decision making algorithm is quite sophisticated and more important it is open to change based on the activity of the whole system:
All the activity and participation on kluster is stored and analyzed. The data is used in the decision-making process. Each user’s successes, failures, reputation, areas of expertise, and overall history are considered. This encourages users to earn respect, to act positively, and most importantly, enables extremely educated decisions to be made using real world logic.
The recursiveness of having future developments (e.g. Collaboration Tools) of Kluster modeled as a Kluster project is also nice.

Kluster officialy launches at TED by the unveiling of the TED Kluster project. Project 72 aims to develop a real product in no more than 72 hours (identity / branding, tagline /ad campaing and packaging included).
From project 72 page:
over the next 72 hours we will harness the collective power of TED attendees, and our online community to develop a totally new, tangible product.
we can make anything that fits within our guidelines, but we would love to see something that has a global impact.
rapid prototyping machines, and a team of modelers are standing by…
things will move quick, so you’ll want to check back often.
Doubts may be on the effectiveness and the scalability of the decision making algorithm and the commenting/refining process: project 72 will provide a quick testbed. Time will tell in what decision-making processes (what about a political agenda? what about the planning of a research project?) and if the system will prove successful; from my first impressions I would definitely invest “my watts” on this project.







